World Tourism Day 2013: Message By Greek Tourism Minister Olga Kefalogianni
Without abandoning the elements that established our presence on the global tourism map, we are strengthening our tourism product and developing actions and initiatives aimed to enrich the level of offered services and quality improvement.
The mass tourism model needs to evolve.
Today, while demands increase and international competition continually grows, we are redefining our tourism product and rapidly proceeding to implement a national strategic plan for the further development of Greek tourism, based on the development of tourism themes.
The first messages are positive.

