The Platino Prizes for Ibero-American film, to be awarded July 23-24 in the eastern Uruguayan resort city of Punta del Este, were declared of tourism and cultural interest by the Uruguayan government, which cited them as a "great opportunity to make the culture of the country known," organizers said Thursday.
The prizes, the "most important film industry honors in Ibero-America," will be handed out at the new Punta del Este Convention Center, inaugurating the facility, organizers said.
The recognition of the prizes' cultural interest by the Uruguayan Education and Culture Ministry was matched with a similar distinction by the Tourism Ministry, highlighting "the cultural contributions of these prizes," organizers said.
The prizes provide "a great opportunity" for spreading Uruguayan culture to "all Ibero-American countries" and the United States, the certificates given to the organizers said.
The awards ceremony in Punta del Este, a beach resort popular with Argentine and Brazilian tourists during the Southern Hemisphere summer, will be broadcast on July 24 to more than 50 countries.
The gala will be hosted by Spanish director, producer and performer Santiago Segura, Uruguayan actress Natalia Oreiro and Mexican comedian Adal Ramones.
The favorites heading into the awards ceremony are Ciro Guerra's "El abrazo de la serpiente" and Jayro Bustamante's "Ixcanul," which received eight nominations each.
Also competing for awards are Pablo Larrain's "El Club" and Pablo Trapero's "El Clan," each with six nominations.
Argentine actor Ricardo Darin will receive the Platino Honor Award in recognition of his outstanding career-long contributions to Ibero-American cinema.
The 59-year-old Darin is "an actor who has demonstrated his versatility and brought conviction and humanity to his roles in films," Platino Prizes organizers said.
Darin will be the third recipient of the Platino Honor Award after Brazilian actress Sonia Braga in 2014 and Spanish actor Antonio Banderas last year, when the prizes were handed out at a ceremony in the Spanish city of Marbella.
The Platino Prizes, which are organized by EGEDA, the Spain-based Audiovisual Producers' Rights Management Association, and the Ibero-American Federation of Audiovisual Producers, or FIPCA, and are aspiring to become the Oscars of Ibero-American cinema, aim to make up for a lack of promotion for Ibero-American films and serve as a platform for the region's productions and talent.
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